Specialty retailer C. Wonder is built on innovation. From the merchandise it sells, to the design of its stores, C. Wonder creates a unique experience for its guests. That extends to point-of-sale operations. When the company opened its first stores in 2011 there were no cash registers – all transactions were completed using an Apple iPod with a card reader attachment and Bluetooth connectivity to a mobile printer for receipts.
Now that other retailers are flocking to tablets and smartphones for mobile POS (MPOS) operations, C. Wonder is differentiating itself again by migrating from Apple devices to enterprise-class mobile computers, the MC40 from Motorola Solutions. “The iPod is a great device but it simply isn’t designed for the retail environment, where it will be used six, eight or 10 hours a day.
If you drop an iPod and crack the screen, you’re done,” says Larry Schiller, director of retail systems at Burch Creative Capital, the parent company of C. Wonder. “We need devices that are designed for the retail environment and will perform reliably so we can serve our guests.” Besides bucking the current mobile device trend, C. Wonder will also revolutionize its customer experience with its next-generation mobile POS system, becoming one of the first retailers in the world to integrate Android-based MPOS devices with Oracle’s retail software.
C. Wonder committed to Android before Oracle’s Android product was released, putting the retailer on the forefront of innovation again. C. Wonder is confident that its device-software combination will provide convenience for customers and create sustainable operating advantages.
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