Using RFID to Boost Customer Satisfaction

Posted by on Dec 19, 2014 2:57:00 PM

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With retailers like Amazon offering shipping at faster speeds than ever, everyone is upping their game in the retail space when it comes to customer satisfaction. Many retailers will now allow customers to see if an item they find online is also in stock in their local store, saving the customer time and frustration.

In the warehouse and distribution space RFID technology is used to make sure that shipments arrive on time, items don’t go out of stock, and the correct items are always shipped.

With retailers like Amazon offering shipping at faster speeds than ever, everyone is upping their game in the retail space when it comes to customer satisfaction. Many retailers will now allow customers to see if an item they find online is also in stock in their local store, saving the customer time and frustration.

All of these new practices using RFID help make sure that the customer gets their product as quickly and easily as possible. Happy customers are crucial to any business.

Improving the Buying Experience Even Further

Recently, Target announced that they have teamed up with an indoor mapping technology company to provide in store maps in their mobile app. This feature will allow Target customers to see the location of any item in the store via the Target smartphone app.

Customers will be able to build shopping lists within the app and see if their items are available at their local store, then the app can direct them directly to the right aisle in store. No more wandering around aimlessly, or trying to find an employee with the red vest to point you in the right direction.

This type of technology puts Target way ahead of other similar retailers in innovation and customer experience. Time is precious to customers and if they are able to see which items are in stock even before getting in their cars, that is quite a bit of time saved.

Let’s Take This Even Further

We are guessing in the not too far future Target will integrate their map feature even further with their Stock Intelligence technology allowing customers to see real time whether an item is available in their store, and if the item is in the correct location, or perhaps even has been misplaced by another customer.

Implementing RFID tags for all stock not only increases customer experience, but also provides further potential with data that can be used to make even better business decisions.

We Live in a New Era

As the holidays approach, think back to a beloved 90’s Christmas movie in which a father (played by Arnold Schwarzenegger) must scramble from store to store to find his son the only toy he wants for Christmas - the sold out “Tubo-Man”. In Jingle All The Way all hilarity ensues as Arnold rushes from store to store in desperation. We won’t include an spoilers in case you haven’t seen it.

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Just, think of how relevant this movie will be in a couple years, even today. If Arnold was shopping at Target he could just check online if the toy is in stock. If he was even more savvy he would order it off of Amazon with free shipping guaranteed by Christmas. The customer retail experience has come a long way in the last two decades. We are looking forward to seeing how it continues to improve with RFID technology.

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Topics: RFID

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