The beginning of the COVID-19 pandemic exposed weaknesses in the global food supply chain as retailers and food manufacturers worked tirelessly to keep up with consumer demand. But, even earlier than that, traceability and transparency were becoming hot-button issues for companies that wanted to cater to consumer desires to know more about their food as well as a need to prevent product recalls.
But, before you can make transparency a goal, you have to understand it. Here is what transparency in the food supply chain means, why it’s important, and how some businesses are beginning to address the issue.